Facts About The Orange Industry That You Should Know

Did you know that the orange industry is one of the most dynamic sectors with the greatest growth potential in the world?

The Orange Industry is an economic sector that is gaining notoriety due to the growth it has had in recent years and its contribution to the dynamization of the economy. In this article, we present five important facts about this industry that will surprise you and help you understand it better:

1. Exponential growth:

• It has experienced exponential growth in recent years. Between 2011 and 2017, its annual growth rate was 12.4%, more than double that of global GDP.
• In 2025, the orange industry will contribute 7.4% to global GDP, surpassing sectors such as agriculture and construction. This means it will be worth more than $7 trillion.
• The growth is due to the increase in consumption of cultural products and services, the expansion of digital platforms and the growing importance of creativity in the global economy.

2. Social impact:

• Entrepreneurship creates jobs, promotes social inclusion and cultural diversity, and contributes to sustainable development.
• It can help reduce poverty, improve education and promote peace and security.

3. High female participation:

• It has a greater female participation. Women represent 47% of workers in the creative industry in Latin America and the Caribbean.
• Women play an important role in the creation of cultural content, such as music, literature and visual arts.
• Women’s participation in the orange industry is important to promote gender equality and female empowerment.

4. Digital potential:

• Digital platforms allow artists and creatives to reach a global audience and market their products and services more efficiently.
• Musicians can distribute their music on platforms like Spotify and Apple Music, while visual artists can sell their works on platforms like Etsy and ArtStation.

5. Importance of training:

• Cultural entrepreneurs need to develop skills in areas such as project management, digital marketing, and intellectual property.
• There are various institutions that offer training in these areas, such as universities, business schools and specialized training centers.

In summary, the orange industry is a dynamic sector with great growth potential. It offers opportunities for cultural entrepreneurs who wish to generate economic and social value.

If you are looking for training in the Creative and Cultural Industry in Ecuador, at Prendho UTPL we have an Incubation program ideal for ventures in this area. Visit www.prendho.com/icc for details.